I'm Tom, a Birmingham based digital product strategist working on digital products and services for large organisations.

I combine a background in user experience and development to quickly deliver quality, digital products. Experienced in delivering projects across industries including hospitality, retail and legal, for both customer facing and business systems.


Digital Product Strategy Lead

383 August 2015 - Present

383 are an independent digital experience studio located in Birmingham, UK. Core services are digital product design and development, service design, rapid prototyping and delivery.

In collaboration with other members of the strategy team, I'm responsible for delivering product strategy programmes including:

  • Customer Trendscapes
  • Jobs to be Done Interviews
  • Observational Field Research
  • Business Stakeholder Interviews
  • Market Trendscape
  • Business Model Canvas
  • Friction Mapping
  • Service Design
  • Product Prototyping
  • Remote User Testing
  • Managing Product Backlog

I've created product development strategies for key clients including. Hilton Worldwide, Marston's, The Camping and Caravan Club, HomeServe; supporting the delivery of these projects through strategic and product leadership.

Product & Project Manager

Simpleweb April 2015 - August 2015

Working on digital products for early stage startups.

Product Manager for The Curve is an online platform to compare data and experience from 650+ energy investments, allowing operations managers to identify the right suppliers, efficiencies and partners. I was responsible for prioritisation of the product backlog and managing delivery.

Product Manager for Olio is an peer-to-peer platform for tackling food waste. Allowing supermarkets, merchants and neighbours to share surplus food. I was responsible for defining and delivering the initial product for iOS and Android. Since the launch in early 2016, the app has been used by over 100,000+ people sharing over 150,000+ items of food.

Labs Producer

383 May 2010 - October 2014

As Labs Producer, I worked with new and existing clients to create early stage product prototypes. Key Projects:

For BBC; Product Prototype to instantly clip and share BBC moments across social networks. For Channel 4, Hacks which explored how we might recreate the experience of watching episodes with friends, in a VOD and multiscreen environment. At 383, I worked on Nosee, a health service that provides personal pollen notification to your mobile device.

User Experience Lead

383 May 2010 - October 2014

Lead all aspects of User Experience across the agency. Defining and delivering user testing, user journeys, wireframes and technical documentation. Key clients included; Chevrolet Europe, Heinz and Polar.


Canvas Conference

383 2012 — 2017

I founded Canvas in 2012 as a brand new web conference for Birmingham. Over the past five years we've welcomed hundreds of attendees and heard insider stories from the likes of Netflix, Spotify, Microsoft and Twitter.


Have a digital product or UX project that needs a solution?
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